GVC Holdings’ online sports betting brand Bwin has officially launched its service offering in Russia.
In a statement on its website, Bwin Russia said it is now taking bets on Russian territory, having previously delayed the launch of the platform from September to mid-November.
The launch comes as the result of a partnership between GVC and Russian investor Alexander Mamut, who owns the company holding the licence, Digital Betting LLC, as well as online technology firm Rambler & Co.
Mamut is said to have pledged up to €10m per year over the next three years to develop the new Bwin.ru brand.
The platform initially went live last month for preliminary registrations and offered a shared bonus pot of RUB100m (€1.4m/€1.7m) to all new sign-ups.