Totalizator Sportowy started a tender for providing comprehensive advertising services. The agency chosen in it will work for the company for a year. At the same time, a media tender was launched.
Totalizator Sportowy in the launched tender for comprehensive advertising services is looking for an agency that will handle advertising activities of all products and brands of the company, including Lotto, Multi Multi.
Its tasks will include developing concepts and creating scenarios for TV, cinema, radio and internet advertising, creating press, outdoor advertising, BTL, etc. The agency will also be responsible for the organization and production of all advertising and campaigns and for all non-standard activities.
The winner of the tender will work exclusively for Totalizator, for one year from the signing of the contract. The tender lasts until 6 December this year, and the condition of participation in it is the payment of PLN 20.000 deposit.
Currently, among the advertising agencies working for Totalizator there are, among others: DDB & tribal Digital Brothers, Saatchi & Saatchi Interactove Solutions and Apella.
At the same time, the company is also conducting a review of offers of media houses. Totalizator press office refused to provide information on this subject until the outcome of the proceedings.
The media house Zenith (Publicis Media) is currently planning and buying media for Totalizator.
The company plans to introduce a new communication strategy and is currently in the process of selecting a company that will prepare a new layout of the corporate website at its request.