Yesterday, on June 28th, the new bookmaker obtained a license for sportsbook activity in Poland. It is the company Cherry Online Polska Sp. z o.o. with headquarters in Warsaw.
The company tried to obtain a license for over 6 months, meeting all the requirements resulting from the provisions of the Gambling Act, it obtained the permission No. PS4.6831.26.2017 on June 28th, 2018.
The majority owner of the company is Cherry AB from Sweden, founded in 1963 and the owner of such brands as: ComeOn, Cherrycasino and a shareholder of such companies as Yggdrasil, Knock Out AB and many others.
Cherry AB operates as a company associated with the gaming business. The company offers online games, gaming technology, performance-based marketing, game development and restaurant casino services. Cherry serves clients on the European market and is listed on the stock exchange.
In the near future, we will present our readers an interview with a representative of this new bookmaker on the Polish market. However, we already wish the company good luck in building the structure and achieving a competitive position for existing sports betting in Poland.