Today, the next bookmaker service was launched under the name PZBUK in the online network. The website administrator is Cherry Online Polska sp. z o.o. holding a permit to arrange mutual betting via the Internet based on the Decision of the Minister of Finance of June 28th, 2018 (sign: PS4.6831.26.2017) for a period of 6 years.
Long-awaited brand of a large international operator of the Cherry company with a long-standing tradition has reached Poland. Cherry is not an anonymous company in the global gambling market. The origins of this operator date back to the sixties. That’s when the creators of the company Bill Lindwall and Rolf Lundstrom created the first restaurants with the possibility of playing gambling machines under the name Restaurang Rouletter AB.
After several years of development, Mr. Lindwall and Lundstrom decided to join forces with their competitor in the form of Roulettekonsult and Spelautomater AB. Thanks to this merger, the company grew in its range to the national scale, soon after that changed its name to Cherry. They own shares or entire recognizable brands from the gaming industry such as: NetEnt, Yggdrasil Gaming or XCaliber. In 2003, Cherry took over another operator known in Poland, the Betsson company, and in 2016 took over the well-known operator in Poland – ComeOn.
The new brand and new operator will surely be the culprit of big confusion and changes on the market, knowledge and experience are crucial here, not to mention the funds allocated for advertising and marketing of the new brand.
We are waiting for further interesting steps and business decisions that may move this market around and make its next evolution.
The site, under which this new bookmaker presents its betting types and the possibility of placing bets, has the following address – www.pzbuk.pl
The editors of E-PLAY wish the new operator success in the field of legal activity in Poland.