Bet365, Pinnacle and William Hill consider entering Russian market

According to Betting Business Russia, three oversea bookmakers plan to enter Russian betting market in 2019. In an interview with Darina Denisova, the president of Russian association of bookmakers, Betting Business Russia has mentioned that Bet365, Pinnacle and William Hill plan to get Russian license.

Darina Denisova commented that in recent years, many European betting brands have shown interest in entering the Russian market. After licensed online betting became legal in Russian .ru domain zone, Pinnacle, Paddy Power, William Hill were mentioned by mass media among possible new competitors for Russian betting companies. Denisova also added that only very powerful players in the industry – Asian betting brands – are not interested in obtaining Russian betting license. Still, Denisova refused to name the betting brands, which have contacted the association  regarding possible start of operation in Russia in 2019.

There are different reasons which make it difficult for foreign bookies to enter Russian market, including the licensing procedure. However, new betting companies could promote competition and better service for players. According to Darina Denisova, emergence of a new license holder is always good news for the industry.



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