The Blackstone Group LP, an American Group for Direct Investments and Asset Management, is about to buy Murka Ltd and Murka Entertainment Ltd, developer and publisher of unique social and mobile games for players in the social-casino genre. The Blackstone Group notified Cypriot Commission for the Protection of Competition about its intention on March 8, 2019.
Murka was created in 2011 and is well-known for such social-casino brands as Slots Journey, Slots Journey 2, TX Poker, S & H Casino, Vegas Slots, Royal Fortune Slots, Bubbla Cadabra, Scatter Slots and others.
The key feature of the social-casino genre is the legality. You cannot win real money. Such games exist as mobile apps and on Facebook. Publisher of social casino games earns money via selling in-game content and/or advertising. According to various data, the global social casino market in 2018 brought publishers from $ 3.2 billion in total to $ 3.46 billion on mobile platforms.
Currently, over 100 people work in the Kiev, Dnipro and Lviv offices of Murka. The company has not commented the conditions of the upcoming transaction yet. One of the major investors in the company is the Noosphere Foundation, founded by Max Polyakov.