Just few days after Russian eSports team Virtus.pro announced partnership with the bookmaker company Parimatch, another bookmaker 1xbet has signed a contract with HellRaisers, famous European eSports organization.
Virtus.pro has become an official betting partner and will use the PariMatch logo in social networks and on players shirts. The agreement will be valid until the end of the next year.
The general director of BC Parimatch Anatoly Merezhko noted that eSports industry is developing dynamically today. For three years, the company has carefully monitored the growth of the market and was one of the first who offered to bet on eSports events.
Following the trend, 1xbet betting company has also become the title sponsor of HellRaisers. HellRaisers is a European esports organization. Originally founded from the former Astana Dragons team, they currently host teams in Counter-Strike: Global Offensive, Dota 2, World of Tanks and Hearthstone.
Betting and gambling companies increase its promotion with the help of video games and eSports. Moreover, betting on eSports has become recent trend and is likely to evolve in the future.