RUSSIA

EveryMatrix expands into the Russian market with innovative 888.ru bookmaker

EveryMatrix is thrilled to announce the launch of sports bookmaker 888.ru. The bookmaker has upgraded its betting business in the Russian regulated market with EveryMatrix’s turnkey sportsbook solution.

888.ru utilises EveryMatrix’s turnkey platform and a suite of products including the fully managed OddsMatrix Sportsbook with BonusEngine, as well as MoneyMatrix for payments processing and ID verification, all of it adapted to fit Russian gaming regulation.

888.ru is a strong local brand in the Russian market and more than 100,000 users were migrated to the new platform as part of the launch.

Ebbe Groes, Group CEO of EveryMatrix, says: “We have been investing in a complete revamp of our sportsbook over the last few years and are now reaping the benefit of having a modern, scalable, and flexible product. The 888.ru collaboration is the first major deal for this new version of our sportsbook, and we will be investing heavily into making 888.ru a leading brand in the promising regulated Russian market. We see many more business opportunities for our partnership in the future.”

Dmitry Merkulov, Director of Electronic Sales and Marketing 888.ru: “We are thrilled to cooperate with one of the worldwide suppliers at the world sportsbook software market – EveryMatrix. 888.ru leverages OddsMatrix platform flexibility, leading coverage and comprehensive set of features to provide better quality for 888.ru customers. We are sure that thanks to a modern and scalable technology, the cooperation between 888.ru and the established sports betting solution OddsMatrix, which is successfully used by operators across the world, will become a new benchmark for the Russian sports market.”

888.ru is a high-tech online bookmaker operator that has been working in Russia since 2017. The company managing 888.ru is a high-tech provider with over 25 years of business experience in a vast area of industries and a diverse and innovative portfolio of projects including one of largest sports portals in the country. 888.ru is a two-time winner of the Russian bookmaker BR Awards 2019 and 2020 in the Best Odds nomination category.

EveryMatrix delivers a modular and API driven product suite for casino, sports betting, payments and affiliate/agent management. The company’s B2B iGaming solutions are designed to help clients unleash bold ideas and deliver outstanding player experiences in regulated markets.

To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently. They can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and from existing large operations to newcomers.

Andriey Nabukhotnyi

Former editor-in-chief of Ukrainian specialized magazine catalogue Entertainment Industry. Andriey is E-Play's observer of Eastern European gambling market.

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