UKRAINE

Favorit Sport updates its logo and communication strategy

The company Favorit Sport, one of the leaders of the Ukrainian sports betting market,  presented new logo and communication strategy. New  style of “Favorit Sport” was designed for about six months in conjunction with the Ukrainian branding agency Fedoriv.

“While working on a new logo and style, we kept in mind that the Favorit Sport brand is already the choice of millions of consumers. Therefore, we have created an updated style that traces the heredity of the original logo. We did not come up with the crown as a sign, we re-invented it. And, as it seems to us, it turned out cool,” Fedoriv agency commented the new design.

The updated visualization of the company corresponds to modern trends in graphic design. The changes affected everything: colors, fonts, structure and design of the main element – the crown. The basis of the new communication strategy is emotion. “Favorite Sport” makes emotions accessible to everyone.

Favorit Sport is an international betting company. This year it celebrates 20 years of activity in Ukraine. The company actively supports the development of sports, acting as a partner of the football clubs Dynamo, Zarya, Desna, Arsenal, Mariupol. The ambassadors of the brand are the boxer, the absolute world champion Alexander Usik and the player of the National football team Alexander Yarmolenko.

 

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