IGAMING

Greentube teams up with Playtech in major igaming deal

Greentube, the Novomatic Interactive division, has signed a deal to launch a selection of its online casino content with gambling technology company Playtech.

Classic Novomatic titles, adapted for online channels, will soon go live through the aggregator, including Book of Ra deluxe and Lucky Lady’s Charm deluxe, combined with brand new, state-of-the-art gaming content from the supplier’s developers and studios.

Playtech’s customers will also gain access to modern hits including Diamond Link: Mighty Elephant and Cash Connection Charming Lady as part of the deal, in which two industry giants have joined forces to increase their mutual global success.

Greentube’s games portfolio will initially be available in Poland, Spain and the UK, extending the supplier’s reach in Europe, as well as in Mexico.

Michael Bauer, chief games officer at Greentube, said:

“Joining Playtech’s Games Marketplace creates significant advantages for both our businesses: Playtech’s customers will get access to our player-favourite titles that have proven to deliver strong results, while we will further accelerate our reach into key strategic markets. We believe this step comes at exactly the right time, as more and more European jurisdictions regulate and the Americas promise much room for growth.”

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