Spanish LaLiga football club Real Madrid has signed its first regional partner in Russia through a deal with online bookmaker Marathonbet.
As part of the deal, Marathonbet will receive brand visibility during games at the Estadio Santiago Bernabéu via virtual LED boards for Russian broadcasts utilising digital overlay technology.
In addition, customers will receive exclusive offers and special events organised by the bookmaker during the 2019-20 season, such as match day VIP experiences and meet and greets with Real Madrid players and legends.
In June, Real’s LaLiga rival Sevilla unveiled Marathonbet as its new shirt sponsor. The two-year deal covers the 2019-20 and 2020-21 seasons and provides Marathonbet with brand exposure on the front of the club’s shirts.
Marathonbet also has deals in place with the likes of English Premier League club Manchester City, Ukrainian team Karpaty, CD Municipal and Universitario de Deportes in Peru, Everton de Viña del Mar in Chile, and Liga Deportiva Universitaria in Ecuador.