Dan Bilzerian, a man who claims to be among the winningest players in private, high-stakes cash games, has been signed as a brand ambassador by online poker site GGPoker.
The signing follows deals with notables like Daniel Negreanu, who ended his 12-year role with PokerStars before joining GGPoker, as well as top-ranked players Fedor Holz, Bertrand “ElkY” Grospellier, and Felipe Ramos.
GGPoker is hoping that Bilzerian will continue to attract big cash games to the site, which has become a spot frequented by many high-stakes players in the last year.
In addition to poker, Bilzerian is known for being an “influencer.” His not-safe-for-work social media pages have earned him the nickname, the King of Instagram. The 39-year-old has nearly 33 million followers on the platform, where he is known for showing off his exotic travels, collection of weapons, stacks of cash, and seemingly endless stream of half-naked women.
Bilzerian has been involved in numerous prop bets over the years with other members of the poker community, most notably when he won nearly $1 million by cycling from Las Vegas to Los Angeles in less than two days. He even hired Lance Armstrong to help him train for the feat. He has appeared in a handful of movies, some of which he helped finance, including Lone Survivor, Extraction, War Dogs, and Olympus Has Fallen.
Bilzerian has also had more than his fair share of legal issues. He is the CEO of a company that sells e-cigarettes and CBD oils, although according to a Forbes report, he is currently being sued by the company’s former president. Bilzerian is accused of fraud, having used the businesses resources to fund his lavish lifestyle.
He was also sued in 2014 for $1 million by a model after an alleged brawl in a Miami nightclub, and was later sued by a porn actress after he threw her off the roof of a house and into a pool. Later that year, he was arrested for bomb-making charges, and had to release a public service announcement to avoid prison time.
The news of his signing was polarizing, to say the least. After numerous players called out the site for hiring someone with a questionable history with women, Bilzerian himself proved their point by calling one female pro a “hoe”.