What is the most important thing in sports? We put a stake on Emotions – #StawiamyNaEmocje! The largest advertising campaign of Fortuna on social media in 2020 is behind us. We highlighted the most beautiful aspect of sports competition – the emotions.
The hashtag #StawiamNaEmocje has generated a high interest and engagement on social media with over 170 publications, almost 100,000 reactions and 1,500 comments. We invited not only our regular Partners, such as Fortuna 1 Liga clubs, KSW or journalists of Canal + TV, but also well-known and popular influencers, e.g. Antoni Królikowski, Ola Kot and YouTuber Maksym Ziółkowski, to participate in the campaign.
As part of the campaign, our Partners and Internet users shared their own interpretation of the slogan #StawiamyNaEmocje on their profiles and showed how they experienced emotional moments in sport. This campaign has been able to reach millions on social media.