STS – the largest bookmaker in Poland – signed a sponsorship deal with Zagłębie Lubin. STS will be the official sponsor and official bookmaker of Zagłębie, and its logo will appear on the sleeves of the players’ shirts. The new contract will apply for the next two years, which is until June 2021.
Signing the contract with Zagłębie Lubin is the next stage of our development strategy. STS is currently the largest private sponsor of Polish sport. We are an official partner of the Polish national football team, we also support sports clubs throughout the country. The beginning of cooperation with Zagłębie perfectly fits into the cooperation plan with the most ambitious athletes and teams. Certainly, the signed agreement will translate into numerous benefits for both our company, the Club as well as the fans – says Mateusz Juroszek, president of STS.
Establishing cooperation with such a reputable partner as the STS operating in the bookmaking industry is a great reason for us to be happy. Cooperation with such a strong brand is another step in the further development of our club. It is a source of pride for us that the largest private sports sponsor in Poland will invest its resources in our club. We are convinced that thanks to establishing cooperation, both sides will achieve many benefits in the near future. We are also extremely pleased that the supporters of Zagłębie Lubin and STS will be able to benefit our club’s supporters – comments Mateusz Dróżdż, president of Zagłębie Lubin S.A.
STS is known as a committed sponsor whose activity goes far beyond the logo’s exposition. The bookmaker has made many unique projects with clubs and fans from all over Poland, like plebiscites for the appearance of club buses or the appearance of the emblem of the Sport Twoją Szansą Foundation on match shirts. Income from post-match auctions of these unique t-shirts allowed the beneficiaries of the charitable organization to help them.
STS supports Polish sport, our actions definitely go beyond what is written in the contracts. We base a large part of our cooperation on activities directed to the fans, because they create a unique atmosphere during the games – adds Mateusz Juroszek, president of STS.
The signed contract covers the company’s logotype display during meetings held in Lubin, including on fixed and LED bands and press walls. The contract also provides for the publication of content on the website and cooperation in social media. In addition, the company will organize a special fan zone during selected matches and will also offer special bets for meetings with the participation of Zagłębie Lubin. STS will also run special activations addressed to the club and fans – including joint marketing campaigns.