POLAND

Poland – STS with a logo on Cracovia shirts

STS, the largest bookmaker in Poland, has broadened the scope of the sponsorship agreement with Cracovia, thanks to which its logo will be on the sleeve of club t-shirts. On this occasion, the bookmaker prepared an action aimed at Stripes fans. Two days ago (February 7th) from 15:00 to 18:00 and yesterday (8th of February), fans had the opportunity to make free personalization of club t-shirts.

The action was directed to all Cracovia supporters with club t-shirts – both from current and from previous seasons. Free personalization of vests – the imprint of the name, number and STS logo, the official bookmaker of the club – was possible on February 7th this year from 15:00 to 18:00 in the Official Cracovia Store, located at the Stripes stadium at Józefa Kałuży 1 street (entrance from Focha avenue). It was also an opportunity to meet players of Cracovia – Filip Piszczek and Michał Helik.

STS is the undisputed leader of the Polish bookmaker market, but also the largest private player supporting domestic sport. After two years of cooperation with Cracovia, we decided to extend the scope of the contract, thanks to which the STS logo will be on the players’ jerseys. We will also continue to initiate projects addressed to fans, because they are the most important part of the world of sport. The first joint activation is the personalization of club t-shirts, to which we encourage all Cracovia fans – says Mateusz Juroszek, president of STS.

We are very pleased that the long-lasting cooperation between Cracovia and STS has entered a new stage. Expanding cooperation is a proof of mutual respect and trust, values ​​so much necessary in sport. The new contract with the largest Polish bookmaker is another step towards building a strong Cracovia – says Jakub Tabisz, the club’s vice-president.

STS is known as a committed sponsor whose activity goes far beyond the logo’s exposition. The bookmaker has completed many unique projects with clubs and fans from all over Poland, including replacement of the K. Hamalainen jersey, kolorujeMY, T-shirt for Basel or preparing a special match for the last performance of Artur Boruc in the national team. #ZakładSTS actions are already known in many parts of Poland – STS supported, among others, Górnik Zabrze fans in the preparation of the three-colored section of the sector. In February this year together with Jagiellonia Białystok, and in November this year together with Pogoń Szczecin, the bookmaker organized a vote on the graphic design of new club coaches.

The bookmaker is actively involved in supporting domestic sport. It is the largest private entity on the sponsorship market in Poland. The company is the official sponsor of the Polish national football team, as well as the main sponsor of Jagiellonia Białystok and the official bookmaker of Lech Poznań, Cracovia, Pogoń Szczecin, Górnik Zabrze, Asseco Resovia, Korona Kielce and Anwil Włocławek, PGE Vive Kielce, as well as Futsal Ekstraklasa and other clubs and sports associations. STS is also involved in supporting esport – it is the official sponsor of Paweł ‘innocent’ Mocek and Damian ‘Nervarien’ Ziaja. On the initiative of STS, also the “Sport Twoją Szansą” foundation had been established, which helps talented sportspeople from all over the country.

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