POLAND

Poland – STS with EGR Marketing & Innovation Awards 2019 nominations

STS – the largest bookmaker in Poland – had been nominated in the EGR Marketing & Innovation Awards 2019 competition in two categories: “Brand of the year” and “Sportsbook marketing campaign”. EGR Marketing & Innovation Awards is a competition for the most innovative and creative operators from the gaming industry, who in recent twelve months have carried out the most interesting marketing campaigns in the industry.

– Nominations in the EGR Marketing & Innovation Awards 2019 competition are a great distinction for us. We are happy that the investment in the development of the offer and innovative solutions for customers, as well as engaging promotional campaigns and marketing campaigns have made our activities recognized on the international arena – says Mateusz Juroszek, president of STS.

Awarded in the EGR Marketing & Innovation Awards 2019 competition, the “Brand of the Year” award is a distinction for a company that breaks out of the usual schemes and is creative in terms of its competition. In this category – apart from STS – had been nominated ,among others, Pinnacle, The Stars Group or Betsson Group. The prize in the “Sportsbook marketing campaign” category is awarded for innovative marketing initiatives that have brought commercial success and translated into an increase in the value of the brand. Nominations in this category, along with STS, received, among others William Hill and Kindred Group.

EGR Marketing & Innovation Awards is the prestigious competition for operators from the gaming industry. The awards go to the most innovative companies, which in the last twelve months distinguished themselves with creative activities and carried out the most interesting marketing campaigns. The selection – both in the case of nominations and prizes – is made by a jury consisting of experts valued in the industry.

Nominations in the EGR Marketing & Innovation Awards 2019 competition are yet another STS award in the international plebiscite. Last year, the bookmaker was among the candidates nominated for the SBC Awards in the “Retail Bookmaker of the Year” category.

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STS is the largest bookmaker company in Poland that accepts bets on the results of sports and socio-political events. The company was founded in 1997 and since then has been successfully operating throughout the country. Due to dynamic development in recent years, STS dominated the market of legal bookmaking companies in Poland – significantly increasing market shares, which currently amount to over 47%.

After distancing domestic competition, the company’s next milestone is expansion outside Poland. Since February 2019, STS has been operating on European markets, services are available in the United Kingdom, Germany, Norway, Iceland, Luxembourg, Slovenia, Andorra, San Marino and Gibraltar, Malta and Latvia.

The bookmaker is actively involved in supporting Polish sport, being the largest private entity on the domestic sponsoring market. The company is the official sponsor of the Polish national football team, as well as the main sponsor of Jagiellonia Białystok and the official bookmaker of Lech Poznań, Cracovia, Pogoń Szczecin, Korona Kielce, Górnik Zabrze, Anwil Włocławek, Asseco Resovia and PGE Vive Kielce, KSW, as well as Futsal Ekstraklasa other clubs and sports associations. STS also engages in the support of esport.

The company continuously invests in the development of modern and innovative technologies, thanks to which it distanced domestic competitors. STS provides online services not only through the website, but also its mobile version, as well as applications dedicated to Android and iOS. The company is constantly developing the offer, providing, among others, more live bets and strengthening the leading position in the field of esport. The bookmaker also created its own payout system – STSpay – allowing for quick transfers 7 days a week between 10:00 – 24:00. STS, through a capital investment in the Czech company Greep, became a co-owner of the Betsys bookmaking system, which the company uses.

Thanks to the efficient Customer Service system, STS is able to perfectly respond to the growing customer demand. The company also offers the possibility of watching live sports events on the internet via STS TV. The service is also available to users of mobile devices. Every month, the company provides broadcasts of up to 5000 sports events, including football, tennis, volleyball, basketball and other sports.

Currently, modern points of accepting bets are located in every major city – in total there are more than 430 of them in Poland. STS employs over 1,300 people.

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