Poland – “The World Cup will not win by itself” says Zdzisław Kręcina, the new face of LV BET

LV BET Zakłady Bukmacherskie starts an advertising campaign under the slogan “Mundial sam się nie wygra” (“The World Cup will not win by itself “- eng. trans.). The face of the campaign prepared for the World Football Championship in Russia is a former football activist, Zdzisław Kręcina. Establishment of cooperation with the new ambassador by LV BET is the beginning of non-standard brand marketing activities on the bookmaking market.

The advertising campaign was inaugurated on May 8 this year. an advertising spot in which Zdzisław Kręcina informs about undertaking cooperation with a bookmaker company. The action takes place in the LV BET Activist Suite, in which the former PZPN secretary in a humorous way presents the backstage of the Polish football.

This is the first of a series of four internet spots prepared for the upcoming World Championships in Russia. Emissions of the next episodes with the ambassador’s participation are planned for 15th, 22nd and 29th of May. The spots will be available at www.lvbet.pl/mundialsamsieniewygra and on LV BET’s YouTube, Facebook and Twitter sites.

The LV BET campaign with the slogan “Mundial sam się nie wygra” will last until mid-July this year. It includes online activities and social media.

The marketing department of LV BET Zakłady Bukmacherskie is responsible for the creative part of the campaign. Advertising spots and a photo shoot were made by the production house of Foszer Sawicki, and for the communication of the campaign and cooperation with Zdzisław Kręcina, the Urban Communications marketing sports agency is responsible.


LV BET is a dynamically developing brand on the bookmaking market, engaging in the development of various disciplines, supporting, among others, Wisła Kraków, Widzew Łódź, Piast Gliwice, Wisła Płock, or CEV EUROVOLLEY POLAND 2017, as well as the Internet service Łączy Nas Pasja. From November 2017, the company is also the Official Partner of PlusLiga and the Women’s Volleyball League.



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