POLAND

Poland – Totalizator Sportowy chooses the agency to advertise Lotto on the internet

Totalizator Sportowy (TS) has launched a tender in which it will choose agencies to service in the field of internet marketing. TS will cooperate with the selected company based on the so-called framework contract for one year.

At the stage of applying for the tender, the agencies interested in participating in it will be required to submit a comprehensive strategy for activities on the Internet. Totalizator Sportowy has launched a tender in which it will choose agencies to service in the field of internet marketing. TS will cooperate with the selected company based on the so-called framework contract for one year.

At the stage of bidding, the agencies interested in participating in the tender are to submit a comprehensive online activity strategy aimed at increasing the number of registrations in the gaming website www.gry.lotto.pl and developing a comprehensive online communication strategy for the Lotto brand through the prism of engagement in supporting Polish sport and culture.

The agency selected in the tender will also deal with the development of a strategy for acquiring and managing the lead database, developing a concept for the development of Lotto brand profiles in selected social media, the concept of communication of the scratch cards on the Internet with an emphasis on social media, content marketing, infleuncer marketing, etc.

It will also create online advertising, interactive websites, video materials and social media content. It is also responsible for planning and purchasing media on the internet (including performance marketing).

Totalizator Sportowy assumes that it will invite up to 5 agencies to the final negotiations. The condition for participation in the tender, which lasts until August 20th, is the payment of PLN 10,000 deposit.

The company will work for a year with the winning company. However, it does not rule out its extension by another 12 months.

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