POLAND

Poland – Totalizator Sportowy has extended the media service contract with Starcom

Totalizator Sportowy(TS) has extended the contract with media house Starcom (Publicis Media). The company will work with TS until the end of the planned tender.

Starcom has been involved in the media service of Totalizator Sportowy since the beginning of 2018. Then the agency took over the budget from a sister agency – Zenith (also belonging to Publicis Media) – as a result of winning the tender. The contract was then concluded for 2 years, until the end of 2019.

In October last year Totalizator has launched a new tender for media services. In mid-December 2019, the company was to annul it. At that time, the press office did not answer our questions about the reasons for canceling the tender.

Now we have received the explanation that the company is preparing to launch a new tender.

The tender for the media house is still planned and an appropriate announcement will appear on the website as soon as the tender begins, therefore, to provide media services, it was decided to extend cooperation with Starcom in accordance with the previously signed contract, which provided for the possibility of its extension. That’s all I can convey at the moment – Damian Wiśniewski, the main specialist from the office of the spokesperson of Totalizator Sportowy, told Wirtualnemedia.pl.

Totalizator is still in the tender for advertising service. The company chose the Artegence agency for online services. The company will work with TS for two years.

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