IGAMING

Pragmatic Play completes M88 live casino studio launch

Pragmatic Play has announced the completion of the integration of its dedicated live casino offering within Mansion’s M88 brand, which has come just seven weeks after a deal was first agreed.

The swift turnaround, says the igaming content provider, is testament to its single API integrational and dedication to “creating immersive, engaging experiences for its customers globally”.

Yossi Barzely, chief business development officer at Pragmatic Play, told CasinoBeats:

“We make no secret of our desire to offer premium products to our customer base and it’s fantastic to see the popularity of the dedicated studio offering. Creating bespoke content for our partners will allow us to reach new heights, while strengthening bonds along the way.”

Adding:

“Signing this deal was a real statement of intent for us, and we’re delighted that we’ve been able to bring our products live so quickly with M88. The launch of this dedicated studio marks a proud moment for Pragmatic Play in its journey to become the leading igaming content provider, and we look forward to growing further with M88.”

Broadcast from a specially designed, tailored studio to suit M88’s needs, the operator’s customers can now access Pragmatic Play’s Baccarat, Speed Baccarat, and Roulette products, optimised for performance on any device, be it desktop, tablet or mobile.

Carlos Lopez, creative director at Mansion Asia, added:

“Our players are already as enthusiastic as us about Pragmatic Play’s live casino offering being delivered from a dedicated studio, and we’re thrilled at the swift turnaround. It’s always very fulfilling working with companies with similar goals to ours, and we’re excited about what the future holds for our partnership.”

In recent weeks, Pragmatic Play has entered a similar commercial partnership with Kindred Group’s Unibet brand, as it looks to grow its footprint significantly in the live casino space.

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