A former strongmen and currently MMA fighter- Mariusz Pudzianowski – became the face of Betfan bookmaker.
Cooperation between one of the most recognizable Polish athletes and a new player on the bookmaking market was announced last Sunday at the Służewiec Track, where the “Wielka Warszawska” event took place.
Interestingly, during the race, a horse belonging to Mariusz Pudzianowski started, who assumed the name “Betfan” to honor the sponsor. Soon his Facebook and Instagram profiles will be launched. The horse is to be a living brand hero of Betfan.
– By using the image of Mariusz Pudzianowski we intend to build our recognition in a distinctive and engaging way. We want to be like Pudzian: determined, to have a character and not break on the market. He has already shown that he can achieve successes and not only in sport. It is even a catalyst that helps start businesses. That is why, as we emphasize in our communication, we want him to “coach” our brand. We want to break stereotypes, be different than others, but at the same time strongly focused on the needs of players. We are not interested in going on easy paths. Together with Mariusz, we plan to create new products and promotions that will constitute a new quality on the market, provide unique impressions and build preferences for our offer – comments Piotr Sienkiewicz, president of the board, BETFAN.
The Betfan company has been operating since spring this year, it was founded by former ForBET and Totolotek managers.
Mariusz Pudzianowski has been fighting for KSW galas after a strongman’s career for several years.