RUSSIA

Russian bookmakers lost 25% of web traffic in 2020

311.4 million users visited websites sites of Russian legal bookmakers. According to the analytical service SimilarWeb, the traffic decreased by 25.8% compared to 2019 (419.6 million bettors).

The leader at the end of the year was the Fonbet BC platform with 89.2 million visits in 2020, which is 30% less compared to 2019. Mostbet lost 83.3% of its 2019 traffic and BC 888.ru 89.6% (the brand was inactive most of the year and returned to operation only in December).

Only 5 legal bookmakers showed positive dynamics. BC Winline added 0.6% of traffic (36.8 million users). Olymp betting company increase its traffics by  30% (9.87 million visits) and BC Leon by 31.9% (22.2 million visits).

The most critical decrease in activity on bettting platforms was recorded in the period from March to July, when all sporting events were canceled amid the COVID-19 pandemic. But by the end of the year, traffic has grown significantly by 15%. In December, 4.5 million more players visited bookmaker sites than in November. The leader is still Fonbet  with 7.67 million visits, but compared to November, this figure has decreased by more than 7%.

Source: logincasino.com

Andriey Nabukhotnyi

Former editor-in-chief of Ukrainian specialized magazine catalogue Entertainment Industry. Andriey is E-Play's observer of Eastern European gambling market.

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