Totalizator Sportowy in an unlimited advertising auction chose the Havas Warsaw agency to support the Scratch Cards brand.
The tender was announced in October 2018. According to its assumptions, the agency is responsible for the full scope of advertising services for Totalizator Sportowy. Two tender tasks were prepared for the agency (development of two creative lines for the Scratchcard and an advertising campaign for the Eurojackpot brand). Havas Warsaw was chosen to prepare and implement the Scratchcard campaign. For the production of this campaign titled “Drapieżnicy kochają Zdrapki!” („Predators love Scratch Cards” – ed) ATM Studio is responsible.
There are over 50 Scratchcard games in the Totalizator Sportowy portfolio.
At the beginning of 2018, Totalizator Sportowy chose four advertising agencies: Grandes Kochonos, Red8 Advertising, Apella and DSK. Totalizator signed framework agreements for a one year cooperation, but with the possibility of extension.