Ukraine – Bookmakers are more popular than Twitter in Ukraine

A recent study by of the top 25 most visited websited in Ukraine as for April 2018 includes the websites of two bookmakers, namely Favorit and Parimatch. The websites of these bookmakers are ranked higher than Twitter and most likely will go even higher for May data due to Champions League Final.


Domains Monthly reach, %
google 84% 72% 56%
vkontakte( 35% 29% 49%
yandex 32%
odnoklassniki( 22% 47% 29% 27% 43% 24%
rozetka (.ua/ 40% 40% 18% 17% 19% 22% 14% 19% 19% 9% 15% 16%

Source: Factum Group Ukraine.

As it is known gambling is still banned in Ukraine, so the bookmakers are illegal. Nevertheless, the mentioned companies run massive advertising campaigns online on TV. Moreover, the bookmakers are official sponsors of Ukrainian sports teams and championships.

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