Nasdaq-listed industry technology provider, Scientific Games Corporation (SGC) has expanded its existing relationship with Hungary state-owned gambling operator Szerencsejáték Zrt, upgrading its full services portfolio.
A client of SGC since 1997, Szerencsejáték Zrt will upgrade its gambling systems to a new omni-channel framework servicing its digital verticals and active 5,000 retail betting points.
The upgrade sees Szerencsejáték Zrt further install a new SG Digital sports betting platform, enhancing its consumer mobile and in-play wagering offering.
“Since migrating our online sports betting platform to a Scientific Games solution, we now have one company providing advanced gaming technology that supports our entire gaming portfolio,” said David Csillag, CIO for Szerencsejáték Zrt.
“The new technology accelerates the implementation of our IT strategy, drives efficient operations and lower maintenance costs, and creates a seamless gaming experience for our players.”
At retail level, SGC has moved to install new games content including its inventory of draw-based lottery and sports games, boosting Szerencsejáték Zrt distribution channel.
“We are now supporting Szerencsejáték Zrt. in a multi-channel gaming environment,” said Pat McHugh, Senior Vice President, Global Lottery Systems for Scientific Games.
“Our ability to seamlessly integrate end-to-end solutions for all products in their portfolio is core to our strategy of providing significant value to our lottery customers. Since migrating to Scientific Games’ latest platforms, Szerencsejáték has successfully executed on their business plan and has become one of the fastest growing lotteries in Europe, achieving double-digit growth year-over-year. Our advanced technology helps Szerencsejáték Zrt. implement its new strategy and become a very innovative gaming company.”