SBTech and Sazka, the Czech Republic’s national lottery operator, have signed a multi-year extension of their pioneering sportsbook partnership.
The agreement, first signed in 2016, means SBTech will continue to work closely with one of Europe’s premier lottery groups, supplying it with the industry’s leading sports betting offering.
Full integration with SBTech’s comprehensive responsible gambling protocols also ensures player safety and security are at the forefront of Sazka’s operations.
Since the sportsbook’s launch two years ago, Sazka has achieved significant growth despite competition from international operators, with an enhanced product built around SBTech’s award-winning event coverage and tailored, data-driven risk management, highly configurable bonus engine and a bespoke front-end designed specifically for the Czech market.
Andrew Cochrane, Chief Commercial Officer, SBTech, said:
“We are delighted to strengthen our relationship with one of Europe’s leading lottery groups. Sazka has achieved remarkable growth by embracing innovation, while also maintaining the highest standards of player safety and corporate and social responsibility. We have high expectations for the growth of the regulated Czech market and are committed to long-term shared success in this exciting territory.”
Robert Chvatal, CEO, Sazka, added:
“SBTech’s complete sports betting solution has enabled us to expand rapidly over the past two years and we are very happy to extend our partnership. We anticipate continued and sustained growth moving forward and are preparing to leverage the full power of the SBTech sportsbook in the months and years to come.”